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Legal Notices Privacy Policy. Multi-Unit Franchising. Franchise Opportunities. Franchise News. Get Started in Franchising. International Franchising. Administrative employees doubled to 32, and a computerized accounting system was installed. The waffle cone made its debut in October Belgian waffles and crepes were also made in each store to accompany the frozen yogurt. During , the number of stores increased from 41 to Arkansas, Georgia, and Florida were hot spots for franchises.
In the spring of , TCBY had stores. Its manufacturing subsidiary, now known as Americana Foods, Inc. A new headquarters building in Little Rock and a corporate jet were purchased. The company's stock was one of the very hottest in the United States in terms of appreciation.
In addition, TCBY reported more than franchising inquiries per week. By definition, ice cream contained at least 10 percent fat percent in the case of premium varieties, while TCBY's yogurt only had four percent. By , TCBY shops populated nearly every state. Finding the field open, Hickingbotham had been able to expand his chain with very little competition.
The year was an important one, and the last good one for five years. In , no new franchises were opened in the first year of a period of consolidation that lasted two more years. Competing frozen yogurt chains, like Freshens and Columbo proliferated, and ice cream giant Baskin-Robbins added frozen yogurt to its own repertoire. Some angry franchisees and investors, upset by falling profits and perceived corporate apathy, brought lawsuits against the company.
Although a judge characterized one such suit as "tenuous," they highlighted franchisee distress. According to Restaurant Business, the real cause for falling profits across the industry was the huge increase in the number of players, combined with a global recession. On the whole, frozen yogurt consumption had actually gone up. TCBY continued to lead the frozen yogurt segment in , with a market share of about 45 percent, and ranked behind Dairy Queen, Friendly, and Baskin-Robbins among dairy dessert chains.
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